In this comprehensive book, Mike Stevens takes the mystery out of creating effective sign layouts. His approach emphasizes that good design is a learned skill, not something you're born with or without. Mike provides the tools needed to understand layout, alphabet choice, colour use and more. Thirteen complete alphabets are also included.

Every creative sign maker has the potential to design and sell effective logos for the businesses they make signs for every day. Here, Dan Antonelli spells out his straightforward approach to creating and marketing effective, appealing logos and shows over 120 full-colour examples. Dan shows that designing logos is more practical, and more profitable than you think.

Perhaps no business relies so heavily on its logo to create an effective image as a small or micro business. And there are millions of them, like contractors, florists and coffee shops. In this second book, Dan Antonelli explores the thinking behind over 175 logo designs for such businesses, helping you improve your design skills and reducing the time you spend on them. You’ll see why the corporate logo design approach may not be the best approach for a small business, when to use a horizontal or vertical format, how to educate your clients about the power of their logo and more.

John Hannukaine takes the mystery out of pinstriping in this informative book. John leads you through a basic pinstriping design and explains the skills you'll need to start creating your own designs. Color step-by-step photos explain splatter and dry brush effects, sponge-applied graphics, cartoons and much more. The 19 page gallery features color photos of top-notch pinstriping.

Sign carver Stephen Baldwin explains his techniques for producing wood signs from layout to delivery, including using computer-generated masks to cut production time. This book can help you get started in the interesting, challenging craft of sign carving.

Gary Anderson's second idea book includes page after page of logos and sign sketches, plus over forty four-colour photos of Gary's signs. Gary has also included terrific insight into his approach to design. If there's a better source of ideas for sign shapes, mountings, color combinations and letter styles, we haven't seen it!

A back issue of Signcraft Magazine. Please make a note at checkout if you require a specific issue, otherwise we will choose one from our stock.

Issues currently in stock:

Sep/Oct 2012, Sep/Oct 2014, Mar/Apr 2015, May/Jun 2015, Jul/Aug 2015, Sep/Oct 2015, Nov/Dec 2015, Jan/Feb 2016, Mar/Apr 2016, May/Jun 2016, Sep/Oct 2016, Nov/Dec 2016.

Here's a book that spells out what makes an effective brand and gives you the tools you need to sell that to your clients. Dan Antonelli shares the results of his 20 years of experience of helping over 1000 small businesses develop their brand marketing. Packed with terrific design ideas, real life case studies and proven marketing strategies that will help you create more effective brands, and show your clients how you can help them put powerful advertising to work.

Veteran designer and lettering artist Arthur Newhall has compiled 65 of his favorite hand-lettered alphabets-plus many examples of fine lettering and logo design-into this terrific new book. It’s all here-casuals, scripts, romans and a collection of unique display faces. A must for everyone who loves letters.

Here’s the classic definitive guide to gold leaf sign work. Written in 1961 and updated in 1998 by Kent H. Smith, this book covers every aspect of one of the most impressive sign-making techniques. Gilding on glass, signboards, trucks, dimensional letters, carved signs, sandblasted signs-you’ll find all that and more in this complete and descriptive book.

Gary Steele, a signwriter for 25 years specialising in vehicle graphics, tells you in a thorough but humorous how-to format, everything you need to know when the brush hits the metal.

• Estimating & Selling
• Designing the Job
• Conditions & Location
• Working with Proper Tools, Brushes & Paints
• Techniques & Tips
• Pinstriping & Decoration
• Vinyl Lettering
• Gold Leaf Process
• Information Sources & Buyer's Guide

'Sign Painters' is about the people, practices and art of sign painting and hand lettering. Comprised of transcribed interviews and images, the authors collected over two years of filming with working sign painters across America. The conversations, ruminations and collected thoughts expressed by these working sign painters communicate the current state and future of this often overlooked trade.