Perhaps no business relies so heavily on its logo to create an effective image as a small or micro business. And there are millions of them, like contractors, florists and coffee shops. In this second book, Dan Antonelli explores the thinking behind over 175 logo designs for such businesses, helping you improve your design skills and reducing the time you spend on them. You’ll see why the corporate logo design approach may not be the best approach for a small business, when to use a horizontal or vertical format, how to educate your clients about the power of their logo and more.